PLANNING / TECHNOLOGY / DESIGN / OPERATIONS / ANALYSIS

Developing profitable customer relationships requires the ability to intelligently use customer information collected from a variety of sources. Cooltag’s platform is structured to manage information, which

is sufficiently integrated for your business needs and which can be effectively used by your administrators 24X7 via Internet.

Integrating data
The structure of this database must facilitate the management of all relevant customer information in a format appropriate for your loyalty marketing. The integration is key as this allows the collection of data from a variety of sources, and its use to deliver enhanced service to

 

every customer – for marketing, sales and to customer services.

Cooltag builds and develops customer databases and loyalty systems for clients across a range of industries. The Cooltag Rewards System was designed based on years of experience providing innovative and effective database and marketing technology support of loyalty marketing initiatives.

Cooltag’s proprietary technology offers marketers a secured access to single technology platform that provides all customer database, customer tracking and analysis activities into one web-browser based solution.

  COOLTAG REWARDS tracks customer behavior, administers targeted one-to-one marketing campaigns and performs insightful analysis to
 

drive improved marketing effectiveness and profitability. COOLTAG REWARDS can provide any combination of functionality desired including research, segmentation, communications, fulfillment, customer service and reporting. We manage the migration of data within our systems and can automatically consolidate information to you via Internet.

A customer database, provides dynamic data management in any type of loyalty or relationship marketing environment. The database can warehouse and update an infinite amount of important data, such as:

  • Contact Data

  • Transactional and Purchase Behaviors

  • Campaign Responses

  • Demographic Profiles

  • Brand and Product Attitudes

A marketing engine, provides the technical functionality to manage a variety of marketing components. These include:

  • Communications Management

  • Targeted List Generation

  • One-To-One Communications

  • Trend Trigger Marketing

  • Loyalty Point Management

  • Customer Service and Reward Redemption

  • Customer Website

  • Customer Call Center

Loyalty system
With the customer database in place Cooltag Marketing will help your company become more customer focused. Enhancing the customer interface from paper-based communication output to inbound customer service centre, one-to-one comprehensive environment, cross-selling and cross promoting … the solution will enable your company to effectively use the information to extrapulate revenues.  

PLANNING
TECHNOLOGY
DESIGN
 OPERATIONS
 ANALYSIS