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Our in-house services cover all the specialist
areas required for successful program management.
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Process management -
activity tracking, calculation of points for statement production,
redemption processing, full accounting of points awarded and spent,
conversion of transactional spend to points. Customer services - a
total customer communication service offering quality, customer contact by
phone, fax, e-mail and mail from operation center at Cooltag offices.
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Account management -
the assignment of a dedicated qualified team from a relevant industry
background.
Production and mailing services -
in-house laser personalization, automated customer letter production,
statement production, distribution and printing of card issuing and
member rewards.
Data management - data
cleaning including reformatting and restructuring, address validation,
form salutation; data processing including data queries, and postal
filtration for marketing campaigns; data enhancement including profile
information capture.
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Reporting – Through secured and
accessible web pages, the database reporting tools are available 24X7
via Internet to your administrators.
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Your company benefits from a totally integrated program management solution
for your local, regional or global requirements.
Call Centers
Cooltag’s call center forms a key component of our loyalty services, providing
high quality by telephone services to clients. Via our call center we
communicate with our clients and cardholders daily and we take our role
as the voice of your business very seriously.
Service
Providing a premium service requires the right kind of person. Our call
center representatives are recruited by seeking individuals who can
grasp and respond to customers in a highly informed and professional
manner. Good literacy skills are a standard requirement, ensuring all
staff are able not only to deliver, but also compose quality individual
replies over the phone and in writing.
We always go the extra mile to ensure that our teams are given the in-depth
training they need to understand every aspect of your business, customer
service and specification before they start making or taking calls.
Supplementary services
Cooltag also provides a full range of production and fulfilment services
in-house, covering data management, response analysis, laser printing,
enclosing and distribution. These integrated services mean we can meet
the need for a premium service, cost effectively.
Database Marketing is the key and intelligent use of customer data to enhance
profitability. It’s about knowing your customers, understanding their
desires and expectations, appreciating them as individuals, and
delivering a personal approach based on their potential profitability to
the company.
From automated data processing through analysis and segmentation to creative
execution, Cooltag will assist you in implementing your database
marketing needs.
Whether you’re looking to create a single direct mail piece or develop an
integrated communications strategy for your loyalty program, Cooltag has
the expertise to guide you. We will advise you on the types of
communication techniques that are best suited to your specific needs.
This may not relate solely to print, but can encompass a variety of
communications media including phone, fax, e-mail, mobile and the web.
Cooltag also provides a full range of related in-house services including data
management, response handling, laser printing, enclosing, distribution
and campaign response analysis. These integrated services mean we can
meet the need for a premium service, cost effectively.
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PLANNING
TECHNOLOGY
DESIGN
OPERATIONS
ANALYSIS
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