PLANNING / TECHNOLOGY / DESIGN / OPERATIONS / ANALYSIS

Cooltag Marketing’s approach to Loyalty Relationship Marketing begins by understanding your organization's business objectives, as well as your products, markets, employees, channel partners and customers.

After initial planning stages have been determined and your organization's critical sales, marketing objectives, target audiences have been set, we start designing the loyalty program to specifically target and influence your consumer behaviors.

Based on our experience and research studies - we clearly define marketing strategies that integrate program design with motivating award

 

system products and or services, dynamic communications plan, and responsive administration - strategies that ultimately increase your sales and profits.

In designing your loyalty program, we collaboratively create POP marketing materials to be deployed at all POS levels in order to universally captivate and sustain your consumer’s interests.



Cooltag examines and touches base with all of the following critical program design elements:

 

  • Customer enrollment strategies

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  • In store marketing materials (cards, card carriers, posters etc ..)

  • Points Payout structures

  • Comprehensive reward recommendations (short + long term)

  • Communications strategies

  • Recency, Frequency and Monetary strategies.

The power of the Internet has increased communication service capabilities to new levels for your customer base, in real time and more frequently at a fraction of the cost.

The same direct marketing principles apply to this new medium, once consumers begin to appreciate these new one-to-one promotional communication channels they will be prone to visiting more frequent and extending their wallet share at your locations.

The results have proven it’s potential success, after having designed, built, managed and supported client Brick-and Mortar reward programs, web sites, and utilized e-mail marketing.

Here below we list the different kinds of communication reports to consumers and clients:

  • points balance and recent transaction display screens

  • e-statements

  • on-line profile updates

  • on-line enrolment

  • e-marketing

  • alert messaging services to PCs and mobile

  • e-commerce for associated retail offers

Program marketing enhancements may include strategic partnerships for reward programs and or the continuous cross-promotion amongst various geographic retail partners, Cooltag Rewards.

Cooltag Rewards has created partnerships with local level retail operations, which are available to be implemented into your projective Loyalty Rewards Program. In extending your Rewards Partners we will creatively provide best practice advice, structuring and implementing the new partner into your rewards program.

PLANNING
 TECHNOLOGY
DESIGN
 OPERATIONS
 ANALYSIS